Strategic advertising and marketing is critical for start-ups wanting to get grip and drive growth. If you're a founder having a hard time to stand out to your item or firm, it's time to shift your focus from product development to advertising approach. With the right approach, you can efficiently reach and engage your target audience, eventually d… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as other facts regarding modern B2B marketing. We discuss just how the purchasing journey is currently totally fragmented and also the manner in which neighborhood structure can assist online marketers take back control… Read More